Mumbai, March 07, 2026: As the world celebrates International Women’s Day, the journey of young entrepreneur Bindu Potti, founder of the AI startup Chitralai, highlights how women innovators are leveraging technology to solve everyday challenges and create meaningful impact.
Chitralai is an AI-powered event media management and photo/video sharing platform designed to simplify how event photos and videos are organized, discovered, and distributed. The platform allows attendees to instantly find photos and videos they appear in using intelligent AI-based facial recognition, eliminating the need to manually search through thousands of images.
Started last year it has 20,000 strong customer base and more than few lakh photos. Started last year it is bootstrapped. It aims to go global.
In today’s digital era, visual memories have become the most valuable outcome of any event. From college festivals and conferences to corporate gatherings and cultural programs, thousands of moments are captured through cameras and smartphones. However, distributing these memories efficiently remains a major challenge.
A typical large event today can generate 5,000 to 20,000 photos and videos, often captured by multiple photographers and participants. Most of this media is shared through public cloud folders or messaging groups, forcing attendees to scroll through thousands of files just to find their own pictures. Studies suggest that more than 70% of event participants struggle to locate their photos after an event, making the process frustrating and time-consuming.
Recognizing this growing challenge, Bindu Potti and her team developed Chitralai, a smart platform that uses artificial intelligence to automatically organize event media and deliver personalized access to attendees. With just a selfie, participants can instantly retrieve the photos and videos they appear in, while organizers can efficiently manage and distribute large volumes of media in a secure and streamlined way.
Beyond media sharing, Chitralai also offers features such as AI-powered person search, smart media discovery, automated highlight generation, and short-form video creation. Long recordings from events can be converted into highlight clips and social media–ready reels, helping organizers extend the reach and impact of their events.
Since its launch, Chitralai has already collaborated with over 50 organizations and events, demonstrating strong early adoption of the platform. The startup is now focused on expanding its technology and reaching more institutions, event organizers, and communities across India.
For Bindu Potti, the journey of building Chitralai represents more than just creating a technology product.
“Events create memories that people cherish for a lifetime. Our goal with Chitralai is to make those memories easy to find, share, and relive,” she said. “As a woman entrepreneur, I hope this journey inspires more young women to step into technology, innovation, and entrepreneurship with confidence.”
Currently pursuing her MBA while building her startup, Bindu represents a new generation of women leaders who are combining education, technology, and entrepreneurship to shape the future.
As International Women’s Day celebrates women who are breaking barriers and building innovative solutions, the story of Chitralai stands as an inspiring example of how determination and technology can transform everyday experiences.
Corporate Comm India (CCI Newswire)
